Activities at FHNW
- Lecturer
- Programme leader DAS Digital Marketing Manager
Martina Dalla Vecchia is a lecturer in E-Commerce, Digital Marketing and Social Media at the University of Applied Sciences and Arts Northwester Switzerland FHNW. Already in the year 2000, she launched the first training course for E-Commerce & Online Marketing in Switzerland. Marketing Automation, Campaign Management and Digital Business Networking (Xing/LinkedIn) are among her core competences.
She is co-editor of the BPX Specialist Publishing House specializing in CEO-oriented guides on IT- and business topics.
Her digital credo: «You are what you share!»
Teaching Activities
Master of Science in Business Information Systems
- Coaching Practice-Oriented Research Projects; Applying Research Methodologies
Bachelor of Science in Wirtschaftsinformatik (German)
- Online Marketing
- Social Media
- Knowledge Management
- Coaching and supervision of student projects and bachelor’s theses
Bachelor of Science in Business Administration
- Context subject: Business Networking and Social Media
- Mentoring of student projects and bachelor’s theses
Bachelor of Science in International Business Management (trinational)
- Business Networking and Social Media
- Coaching and supervision of student projects and bachelor’s theses
Bachelor of Science in Business Administration (International Management)
- Mentoring of student projects and bachelor’s theses
Blog www.dallavecchia.ch
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Social Media Institute for Information Systems
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