Corporate Communication

In case of success or during a crisis: credible communication is the key to the positive perception of a company.

You are passionate about...

conceptual and strategic tasks
classic and digital communication channels
direct communication with all stakeholders

Career Opportunities

The Corporate Communication specialisation will open up the following career roles to you:

Head of communication, corporate communication management, PR
Communication consulting
Internal communication
Media
Editorial office
Social media & community management
Brand management
Event communication

Workshop practice

You will apply the knowledge you have acquired to solve a real communication problem for a company. To do this, you will analyse cases and create a communication concept that fits the situation.

In today's information society, the reputation of a company or a brand is a decisive success factor. Effective, targeted corporate communication ensures that the right message reaches the relevant target group at the right time.

Modern communication experts must be able to engage in strategic, joined-up thinking and know and master the use of classic and digital communication instruments. In this field of study you will learn to develop a cohesive internal and external communication strategy and to derive, plan and implement suitable measures from it.

Content

The learning content is based on current issues. New developments, technologies and theories are continuously incorporated into classwork. The most important contents include:

Communication concept
Core messages, claims, slogans
Storytelling
Stakeholder management
Corporate identity
Internal communication
SEO and Google Analytics
Social media

Module description