Skip to main contentSkip to search barSkip to navigationSkip to footer
Logo of the University of Applied Sciences and Arts Northwestern Switzerland
Degree Programmes
Continuing Education
Research and Services
International
About FHNW
DeEn
Locations and ContactFHNW LibraryMedia Relations
Logo of the University of Applied Sciences and Arts Northwestern Switzerland
  • Degree Programmes
  • Continuing Education
  • Research and Services
  • International
  • About FHNW
DeEn
Locations and ContactFHNW LibraryMedia Relations

Matthias Frühsorge

Matthias Frühsorge

Activities at FHNW

  • Research Associate
  • Lecturer in B.Sc.Business and B.Sc. Information Systems
  • Programme management MAS and CAS
Profile
06/20-today
Lecturer in the Institute for Nonprofit- and Public Management
2017 - 2018
Marketing specialist (Development of strategy and marketing plan, concept CRM, Social Media) in the Institute of Management
2016 – 05/20
Research Associate in the Institute for Nonprofit- and Public Management
2016 - today
President of the "Four Balance", Basel (= Association of an organisation dealing with support of SME in case of shortfall of the CEO)
2014 – 2016:
MAS Nonprofit- and Public- Management at the School of Business, FHNW, Olten
2014 - 2015
Assistent of the CEO, Head Marketing, Data Security Manager with the Stiftung Landwirtschaft und Behinderte, Brugg (= Foundation)
2011:
SVEB1 (Swiss Certificate in Andragogy), Migros Klubschule in Basel
2009 - 2014
CEO and partner of frühsorge & partner Group GmbH, Kaiseraugst and Management of "ICE“ (IT / Communication / Marketing – Entertainment / Media / Print)
2004 - 2014
Interim Manager for companies of the branch „ICE“
2001 – 2003
CEO SyncMedia Global Processing AG, Basel, (= partner of the Basler Zeitung Media)
1996 – 2000
Divison Head Pre-Press Basler Zeitung Medien - Birkhäuser+GBC AG, Basel
1996
Project Head of the reconstruction of the Pre-Press, OZ Druck und Verlag, Rheinfelden, D
1995 – 1996
Project Head Financial Accounting, Cost Accounting, Controlling, Purchasing, Storage and Digital Production with Herdt Verlag, Bodenheim, D 
1994 – 1995
Assistant Management Board of Heinrich Bauer Verlag, Wiesbaden, D
1988 – 1993:
Bergische Universitaet Wuppertal, D,  Diploma in print technics withing production organisation and business
1985 - 1987

Apprenticeship Advertising Merchant with Hellmann & Hunke GmbH, Hannover, D

Main topics

  • Strategy / concepts
  • Organisational development
  • Change Management
  • Market research, Marketing
  • Social Innovation

Focus areas

  • Management
  • Strategic management
  • Information management
  • Innovation
  • Marketing, IT
  • Media
Research

Research in strategies for nonprofit organisationen, NGOs and public management

Teaching and Consulting

Teaching
Lecturer for subjects in Principles of Management and Digital Business

Consulting
Strategy for Nonprofit Organisations, NGOs and Public Management

Projects
  • CRM implementation at the School of Business/FHNW including the development of a new culture for data handling and the introduction of new marketing methods
  • "Four Balance": Concept, Strategy, Market Research, Funding, Networking for Employers of SMEs in emergency situations
  • Development of Green Paper for the Digitization of the Public Administration of a Swiss canton
Social Media

XING

LinkedIn

Twitter

Loading

Matthias Frühsorge

Matthias Frühsorge

Research Associate and Lecturer, Institute Nonprofit- and Public Management

Telephone

+41 61 279 17 31

E-mail

matthias.fruehsorge@fhnw.ch

Address

Fachhochschule Nordwestschweiz FHNW Hochschule für Wirtschaft Peter Merian-Strasse 86 4052 Basel

Room

5.12

hsw_nppm_doz_team

What we offer

  • Degree Programmes
  • Continuing Education
  • Research and Services

About FHNW

  • Schools
  • Organisation
  • Management
  • Facts and Figures

Information

  • Data Protection
  • Accessibility
  • Imprint

Support & Intranet

  • IT Support
  • Login Inside-FHNW

Member of: