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      Logo of the University of Applied Sciences and Arts Northwestern Switzerland
      • Degree Programmes
      • Continuing Education
      • Research and Services
      • International
      • About FHNW
      DeEn
      Locations and ContactFHNW LibraryMedia Relations

      Matthias Frühsorge

      Matthias Frühsorge

      Activities at FHNW

      • Research Associate
      • Lecturer in B.Sc.Business and B.Sc. Information Systems
      • Programme management MAS and CAS
      Profile
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      06/20-today
      Lecturer in the Institute for Nonprofit- and Public Management
      2017 - 2018
      Marketing specialist (Development of strategy and marketing plan, concept CRM, Social Media) in the Institute of Management
      2016 – 05/20
      Research Associate in the Institute for Nonprofit- and Public Management
      2016 - today
      President of the "Four Balance", Basel (= Association of an organisation dealing with support of SME in case of shortfall of the CEO)
      2014 – 2016:
      MAS Nonprofit- and Public- Management at the School of Business, FHNW, Olten
      2014 - 2015
      Assistent of the CEO, Head Marketing, Data Security Manager with the Stiftung Landwirtschaft und Behinderte, Brugg (= Foundation)
      2011:
      SVEB1 (Swiss Certificate in Andragogy), Migros Klubschule in Basel
      2009 - 2014
      CEO and partner of frühsorge & partner Group GmbH, Kaiseraugst and Management of "ICE“ (IT / Communication / Marketing – Entertainment / Media / Print)
      2004 - 2014
      Interim Manager for companies of the branch „ICE“
      2001 – 2003
      CEO SyncMedia Global Processing AG, Basel, (= partner of the Basler Zeitung Media)
      1996 – 2000
      Divison Head Pre-Press Basler Zeitung Medien - Birkhäuser+GBC AG, Basel
      1996
      Project Head of the reconstruction of the Pre-Press, OZ Druck und Verlag, Rheinfelden, D
      1995 – 1996
      Project Head Financial Accounting, Cost Accounting, Controlling, Purchasing, Storage and Digital Production with Herdt Verlag, Bodenheim, D 
      1994 – 1995
      Assistant Management Board of Heinrich Bauer Verlag, Wiesbaden, D
      1988 – 1993:
      Bergische Universitaet Wuppertal, D,  Diploma in print technics withing production organisation and business
      1985 - 1987

      Apprenticeship Advertising Merchant with Hellmann & Hunke GmbH, Hannover, D

      Main topics

      • Strategy / concepts
      • Organisational development
      • Change Management
      • Market research, Marketing
      • Social Innovation

      Focus areas

      • Management
      • Strategic management
      • Information management
      • Innovation
      • Marketing, IT
      • Media
      Research

      Research in strategies for nonprofit organisationen, NGOs and public management

      Teaching and Consulting

      Teaching
      Lecturer for subjects in Principles of Management and Digital Business

      Consulting
      Strategy for Nonprofit Organisations, NGOs and Public Management

      Projects
      • CRM implementation at the School of Business/FHNW including the development of a new culture for data handling and the introduction of new marketing methods
      • "Four Balance": Concept, Strategy, Market Research, Funding, Networking for Employers of SMEs in emergency situations
      • Development of Green Paper for the Digitization of the Public Administration of a Swiss canton
      Social Media

      XING

      LinkedIn

      Twitter

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      Matthias Frühsorge

      Matthias Frühsorge

      Research Associate and Lecturer, Institute Nonprofit- and Public Management

      Telephone

      +41 61 279 17 31

      E-mail

      matthias.fruehsorge@fhnw.ch

      Address

      Fachhochschule Nordwestschweiz FHNW Hochschule für Wirtschaft Peter Merian-Strasse 86 4052 Basel

      Room

      5.12

      hsw_nppm_doz_team

      Basel Peter Merian

      FHNW University of Applied Sciences and Arts Northwestern Switzerland
      School of Business

      Peter Merian-Strasse 86

      4002 Basel

      Phone+41 61 279 17 17

      E-Mailinfo.business@fhnw.ch

      More information about the location

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