Raymond Dettwiler is a sociologist and economist. After executive positions in sales and marketing, he currently works as a lecturer with a teaching and research assignment at the Institute for Competitiveness and Communication. His research focuses on systemic consumer research, patient behaviour, marketing sociology and network research.

Education

• 2016 – Doctoral studies "Patient Journey in the Digital Age, University of Witten/Herdecke, Faculty of Economics and Culture, Prof. Dr. Dirk Baecker
  
• 1986- 1993: University of Basel, M.A., Sociology, Economics, Anthropology
  
• 1989-1990: Free University of Berlin, Faculty 1, Sociology, Economics, Economic Anthropology
  
• 1985-1986: University of Basel, Faculty of Natural Sciences

Employment history

• 2011-2013: Institut Straumann AG, Director, Global Sales Excellence, Member Global Sales Team
  
• 2009-2011: Curaden International AG, COO/Head Global Sales & Marketing
  
• 2007-2009: Pierre Fabre (Suisse) SA, Directeur Commercial
  
• 2003-2007: Gaba AG/Colgate Palmolive AG, National Sales Manager
  
• 2002-2003: Fritz Blaser AG, Locking Technology & Tools, Head of Marketing
  
• 1997-2002: Weleda AG, National Sales Manager/Key Account Manager

• 2018 ongoing: University of Applied Sciences Northwestern Switzerland, School of Business, Seminar Key Account Plan
  
• 2017 ongoing: Seminar Customer Orientation in the Digital Age, Advanced Training Cantonal Administration
  
• 2017 ongoing: Seminar Customer Centricity, Training Financial Sector
  
• 2013 ongoing: University of Applied Sciences Northwestern Switzerland, School of Business, Lecture "Marketing Basics", Degree Program Education
  

• Dettwiler, R. (2021). Ist die Patient Journey planbar?. OrganisationsEntwicklung, 106-108.
  
• Dettwiler, R. (2018). Informierte Sprechstunde. OrganisationsEntwicklung, 2018, 100-101.
  
• Dettwiler, R. (2016). Pricing bei wissenschaftlichen Zeitschriften. Journal for Library Culture, 2016, 11-17.