E-Commerce Best Practice Day 2026

School of Business

The hands‑on conference for Swiss online retail experts

Once again, around 300 decision-makers, experts, and interested parties from the digital commerce sector will meet at the E-Commerce Best Practice Day to learn about and discuss best practices, innovative technologies, and current trends in e-commerce.

Best practices and various AI applications from e-commerce practice will be presented:

Generative AI in content creation
AI-generated product information
LLMs (Large Language Models) and AI tools in practice
Generative Engine Optimization (GEO) in online retail
Chatbots (digital sales advisors) and
AI agents (Agentic Commerce).

The diverse program offers over 20 inspiring keynotes from e-commerce practice as well as exciting insights from research. It provides insight into the success strategies of leading Swiss online retailers and platforms:

Brack
Galaxus
LOEB
Migros Online
Coop Online
JUMBO
Victorinox
Flaschenpost und
QoQa.

Key data

Event language: German
Expenses: free/ CHF 50 / CHF 150 / CHF 300
Occasions: 10.9.2026

Rough schedule

This year, there will be three parallel tracks: E‑Commerce, AI & Agentic Commerce, and Marketplaces & Platforms. The final agenda will be published here by June 2026.

Time	Programme
8:30 a.m.	Check-in & Coffee
9:30 a.m.	Welcome & Start
11:50 a.m. - 1:30 p.m.	Lunch
From 6 p.m.	Networking reception

Fees

Participants of the Online Retailer Survey 2026: CHF 50
Online retailers (online shop operators): CHF 150
Service providers: CHF 300

The event is free for:

Course participants of the modularised CAS programmes at the FHNW School of Business (Let's Get Digital)
Bachelor and Master students at FHNW
Alumni of FHNW
Members of HANDELSVERBAND.swiss
E-commerce startups

Research Partners

Platinum Research Partner:

Worldline Schweiz AG

Gold/ Silver Research Partner:

Associations and Event Partners:

This year, the program at the E-Commerce Best Practice Day will be supplemented by the International Scientific-Practical Conference (ISPC 2026). Approximately 100 participants and hybrid contributions from applied science are expected.