Specialisation Business Analytics and Data Science

Use Big Data and Artificial Intelligence to drive businesses to success

The area of specialisation lets you choose a focus within your studies. Register for the Bachelor in Business Information Technology or the Bachelor in Wirtschaftsinformatik.

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The specialisation Business Analytics and Data Science is aimed at students with great analytical flair. They are interested in examining large amounts of data and recognising patterns with the help of artificial intelligence, for example in the processing of customer and market segments and evaluating social media data.

You are passionate about…

big data analysis and pattern recognition, for example in the social media environment
trends such as artificial intelligence and machine learning
finding solutions for complex questions from different company departments

Career Opportunities

The specialisation Business Analytics and Data Science will open up the following career areas to you:

Data Analyst

As a Data Analyst, you collect and analyze existing data, identify correlations, and create reports for strategic planning.

Data Scientist

As a Data Scientist, you ensure a solid data foundation, develop new algorithms to uncover relationships, and create predictive models.

Data Engineer

As a Data Engineer, you contribute to building data warehouses, ensure data flows, and advise departments on data handling.

Digital Marketing Manager

As a Digital Marketing Manager, you develop digital strategies, optimize campaigns, and analyze data to enhance online presence and increase revenue.

Business Development Manager

As a Business Development Manager, you identify new business opportunities and develop optimization strategies, using data-based analyses to make informed decisions.

Content

The learning content is oriented towards current issues. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:

Artificial Intelligence / Machine Learning
Big Data
Python / R
Web Analytics

ECTS Points: 36

Degree:
-BSc in Business Information Technology - Area of specialisation Business Analytics and Data Science
-BSc in Wirtschaftsinformatik - Vertiefungsrichtung Business Analytics and Data Science

Info Events Degree Programmes

Find out more at one of our information events or at a trial day. We will be pleased to inform you about the courses offered by the School of Business and explain the structure and content of the programmes.

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