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Specialisation Managerial Data Science

Using artificial intelligence to make informed, data-driven decisions


The area of specialisation lets you choose a focus within your studies. Register for the Bachelor in Business Administration (International Management) or the Bachelor in Betriebsökonomie.

Economists specialising in data science generate competitively relevant information and new knowledge from data. To do this, large amounts of data are structured and analysed using artificial intelligence methods. The insights gained are the basis for making well-founded data-based decisions.

You are passionate about...

  • independent and practical development of data-supported solutions for economic problems
  • questions on the implementation and realisation of machine learning approaches
  • questions on the use of face recognition and social media algorithms
  • recognising data patterns through the use of modern tools such as «PowerBI» und «R»

Career Opportunities

In the age of digital transformation and digitalisation, knowledge in the field of data science is in high demand on the job market. With the specialisation in Managerial Data Science, a wide range of attractive and future-oriented career fields are open to you, for example:

  • Digital Marketing Manager
  • Controller
  • Business Analyst
  • Business Development Manager
  • Data Analyst
  • Business Consultant


The learning content is conveyed through practical questions. The concrete application of the analysis tools is learned through integrated exercise units. The most important contents include:

  • Artificial Intelligence / Machine Learning
  • Application of analysis tools such as SQL, Excel, PowerBI, R, Amazon Web Services
  • Designing Data Science processes
  • Structuring and analysing data
  • Developing solutions for business management problems

Module description

ECTS Points: 20
Teaching Language: German

-Bachelor of Science FHNW in Business Administration (International Management) - Area of specialisation Managerial Data Science
-Bachelor of Science FHNW in Betriebsökonomie - Vertiefungsrichtung Managerial Data Science

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Find out more at one of our information events or at a trial day. We will be pleased to inform you about the courses offered by the School of Business and explain the structure and content of the programmes.

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