Professional competencies (Fachkompetenz):

Basic and specialist knowledge (Psychologisches Fachwissen)

Students are familiar with the basic models and theories of consumer and economic psychology (knowledge).
Students know the central research results as well as current theoretical perspectives and research fields of consumer psychology (knowledge).
Students know the fields of applications of consumer psychology (knowledge).

Transfer competencies (Transfer)

Students are able to describe and explain practical situations against the background of models and theories of consumer psychology (knowledge and skills).

Interdisciplinary competencies (Interdisziplinarität)

Students are able to communicate the models and theories of consumer psychology as well as their application in the organizational context in a comprehensible and convincing way to people without psychological knowledge (knowledge and skills).

Self-competences (Selbstkompetenz)

Learning strategies (Lernen zu lernen)

Self-study: In the context of guided self-study, students can continue to work on and expand on the topics covered in the lecture on their own responsibility and in due time (skills).

Introduction to Economic and Consumer Psychology