The Target Competence Profile for APS is used to describe competencies based on the following categories of learning outcomes: Level of Knowledge, Ability and Attitude.

Knowledge

Metacognition: Understanding & using meta-frameworks to describe complex systems. Macro-market considerations are introduced (PESTLE) and exemplified, as well, as a meta framework for marketing called the "Marketing Roadmap"
Critical Thinking: See the positive and negative factors of Marketing's effect on planetary and social systems & be able to evaluate how Marketing Strategy factors (Customer, Competition, Company, Product and Promotion) contribute to well-being or disturbance.
Problem-solving: Students are given short cases in each class to identify critical factors and consider what knowledge is missing to understand the bigger picture of the problem in front of them.

Ability

Problem-solving: After considering the knowledge available and missing, students attempt to show their ability to solve the problems presented in in-class short cases.
Analysis: Students evaluate the knowledge and information as to the soundness of sources.
Students apply theoretical frameworks in applied Marketing settings.

Attitude

Self-reflection & Sustainability: Students write a self-reflection based on a documentary about Marketing's role in the devastation that the textile industry imposes on planetary and social boundaries.
Ethics: Students help develop and adhere to classroom values.
Students practice communicating their ideas and presenting their short cases.

BWL Marketing