Professional competencies

Students can explain central concepts and models of Behavioral Economics and articulate their differences in comparison to classical economic theories.
Students acquire fundamental knowledge to explain economic behavior based on key approaches from Behavioral Economics.
Students make connections between the concepts and models of Behavioral Economics and their already acquired psychological knowledge, particularly from General Psychology and Social Psychology.

Methodological competencies

Students recognize behavior-influencing measures in various areas of life (e.g., advertising, pricing, public spaces, political guidelines) based on their knowledge of Behavioral Economics.
Building on their understanding of Behavioral Economics, students are able to develop measures to influence decisions and behavior in various areas of application.

Self-Competencies

Students can independently deepen the topics covered in the lecture and prepare them in a way that is understandable to others.
Students use literature searches to independently answer questions related to the subject matter.
Students reflect on their decisions and behavior in light of what they have learned and can make changes where necessary.

Psychology & Behavioral Economics