Knowledge and Understanding: Students ...

learn how digitalization and globalization change the way we do business.
how to recognize future business opportunities in order to enable the development of products, services and business models in the digital economy from the legacy business perspective and from the nolegacy business perspective.
how to perceive relevant trends and how digital means can enable new business models from the legacy business perspective and from the nolegacy business perspective.
how to build on sustainability in the digital economy.
how to face innovations to create sustainable strategic advantages in the digital economy.

Applying Knowledge and Understanding: Students ...

Making Judgements: Students ...

have to find an innovative idea that does not exist in Europa up to now and evaluate it with regard to the digitalization of the society and economy, to business development, and to a possible uniqueness.

Communications Skills: Students ...

have to explain and defend the innovative idea in front of the class and furthermore interested participants of the university.

Learning Skills: Students ...

Strategic Business Innovation