How can ‘artificial intelligences’ (AI) such as ChatGPT, Midjourney and Flux be used meaningfully and sustainably in creative design and art projects? The workshop offers an introduction to the technical basics of these tools and gives participants the opportunity to integrate them competently into their own practice.
Factsheet
- Learning mode
- Onsite
- ECTS credits
- 2
- Next start
- 23.6.2026
- Duration
- 1 week
- Teaching languages
- English
- Venues
- Campus HGK Basel
- Fee
- CHF 900
At a glance
- Introduction to Generative AI for Art and Design: This workshop provides a foundation in the functionality, possibilities, and limitations of generative AI technologies.
- Practical work with current AI tools: Participants experiment with applications such as ChatGPT, Midjourney, Flux, and video generators like Runway in a creative context.
- Creative integration of AI into personal projects: Through visual experiments and supervised project work, participants explore how AI can be integrated into their own practice and research.
- Critical reflection on the technology: The course addresses issues of copyright, bias in datasets, and the societal impact of AI in art and design.
Aims and benefits
The rapid increase in fidelity and flexibility of generative AI tools suggests that this technology will play a major role in the world of art and design. The primary goal of the workshop is to give participants an insight into generative AI methods so that they can both understand the theoretical foundations and test these approaches in their own projects. In doing so, they should be able to better assess the potentials, limits and risks of these technologies. This will enable participants to make informed decisions about how AI might be applied to their creative processes and how they would like to integrate the technology into their own practice.
Target audience
The workshop is aimed at researchers and practitioners of all design and artistic disciplines as well as related academic disciplines. Please note that additional costs may apply for the use of certain cloud services.
Structure and programme contents
Programme
Further Education Options
General Information Workshops Institute Digital Communication Environments (IDCE)
Lecturers
Dr. des. Ludwig Zeller, geboren 1981, ist Dozent und Forscher am Institut Digitale Kommunikations-Umgebungen (IDCE). Als Alumnus des Royal College of Art London und der Kunsthochschule für Medien Köln, forscht er der Schnittstelle von Technologie und Gesellschaft und bewegt sich fliessend zwischen gestalterisch-künstlerischen und wissenschaftlichen Disziplinen. Ludwig Zeller promovierte in Kunst- und Medienwissenschaften zur spekulativen Ästhetik und Fiktionalität der kritischen und (meta-)spekulativen Gestaltung. Zellers Arbeit, die vielfach auf internationalen Plattformen gezeigt wurde, konzentriert sich auf emergente Medientechnologien insbesondere im Bereich der algorithmischen Künste. Aktuelle Projekte umfassen «Sonic Imagination» (SNF Spark und Agora) und das Mixed-Reality-Klanglabor «OpenSoundLab». Zudem engagiert sich Ludwig Zeller seit 2019 in Workshops zu generativer KI und erforscht die Anwendungen dieser Technologien in den Künsten. Weitere Infos:www.ludwigzeller.net.
Requirements and admission
The continuing education programs are primarily aimed at individuals with an academic degree from a recognized university and relevant professional experience after graduation.Individuals with equivalent qualifications will be admitted if their eligibility for participation is demonstrated by other evidence.
For further questions, please contact the Continuing Education Department,Ralf Michel
Organisational matters
Fees
Information and regulations
Advising and information events
Contact
Registration
Generative AI in the Context of Art and Design23 June 2026
- Date
- 23.6.2026–27.6.2026
- Duration
- 5 days
- School days
- Thursday, Saturday, Wednesday, Tuesday and Friday
- Place
- Hochschule für Gestaltung und Kunst Basel FHNW
Freilager-Platz 1
4142 Münchenstein b. Basel