Prof. Dr. Sabine Fischer

Prof. Dr. Sabine Fischer is a lecturer and mentor in the bachelor's program in process design at Hyperwerk at the Institute Experimental Design and Media Cultures (IXDM), and is responsible for the Intro programs of the analyze and manage modules. She organizes the Idea Colloquium in the master's studio Transversal Design.

Sabine Fischer is a professor and business consultant for idea economy. For over 29 years she has been helping to shape digitization and exploring its system-changing effects on people and markets.

She teaches and learns as a professor at universities/colleges in Berlin, Zurich, Basel, Bern, Lomonosov University in Moscow and Universidad San Pablo in Guatemala.

As a member of the scientific advisory board, she supports the economic communication of the University of Applied Sciences Berlin and the Macromedia University of Applied Sciences. She is an expert in the Federal Commission on 'Artificial Intelligence and Value Creation 4.0' of the Economic Council of the Federal Government, a member of the Data Protection Advisory Board of Deutsche Bahn AG, a member of the decision-maker network Transformation of NRW Minister Mona Neubaur, on the Advisory Board of the AI management consultancy Birds on Mars GmbH and an expert for the Fashion Practice Academy Berlin.

Sabine Fischer moderates and speaks at professional congresses, is internationally networked and the author of numerous publications. In 2004, she received the Grimme Award for the online offering for the ARD film 'Stauffenberg'.

Social Media

instagram: sabine_vischer

https://www.linkedin.com/in/sabinefischer/

• 2001-today: Regular publications in publications of the above-mentioned universities on the ideas economy, digital transformation, lifelong learning
• 2024 ChatGPT: “I don't have any ideas of my own”. No argument with AI. In: Aesthetics and Communication, issue 192/193: Alienated Intelligences. Publisher Aesthetics and Communication 2024
• 2024 The Power of AI Ideas. Contribution to the report of the Data Protection Advisory Board of Deutsche Bahn Group – 2024-2025
• 2024 The Idea of a Brand. In: Brands and Digital Media. Ed. Stefanie Dänzler and Thomas Heun, 3rd edition, Springer Fachmedien Wiesbaden 2024
• 2024 Thinking. In: Zeuskritik. Glossary of Ambiguous Relationships. Festschrift. Verlag Ästhetik und Kommunikation 2024
• 2022 The Risk of Security: Contribution to the progress report of the Data Protection Advisory Board Deutsche Bahn Group – 2019-2021
• 2020 What if... In: Aesthetics & Communication. Quarterly. 50th anniversary issue. Topic: Advertising.
• 2020 Why do teachers stand in front of students like transmission towers? in: Bruchstücke, Blog für konstruktive Radikalität https://bruchstuecke.info/
• 2020 The Idea of Idea. In: Brand and Digital Media. Eds. Stefanie Dänzler and Thomas Heun, 2nd edition, Springer Fachmedien Wiesbaden 2020
• 2020 Thinking for Yourself Makes You Smart. In: Praxishandbuch Content Marketing (AT), Ed. Matthias Wesselmann. Springer Gabler 2020, Wiesbaden
• 2019 83 Theses on Idea. In: Brand Innovation, ed. Prof. Dr. Andreas Baetzgen, Schäffer-Poeschel 2019
• 2018 CONDENSATION AND CLARITY – IDEA DESIGN. https://medium.com/@sabinefischer/condensation-and-clarity-idea-design-6ced5950b128
• 2018 Digitization is not a specialist skill – The knowledge of the supervisory board. https://armid.de
• 2018 The Idea: 83 Theses. https://medium.com/@sabinefischer/the-idea-82-theses-5c33f28b78e
• 2017 Untitled. In: What does design criticism mean to me? Ephraim Ebertshäuser (ed.) Prima. Publications 2017
• 2015 Review “The most longed-for answer in recent years or the urgently needed beginning” in: Conflict Dynamics, 4th year 1/2015 on the book “How does the New come into the World” by Hans Rudi Fischer (ed.).
• 2014 “Condensation and Clarity in the Idea Age - IDEA-DESIGN” in: Conference proceedings of the Eberhard Karls University Tübingen, Seminar for General Rhetoric: Conference on Rhetoric of Evidence.
• 2013 “Understanding: Condensation and Clarity – IDEA-DESIGN” in: “Understanding, Storytelling, Listening – What Digital Leaders Can Do” in In: “Leadership and Talent Management in a digital World” Logos Verlag Berlin 2013, Hrsg.: Frank Keuper, Mathias M. Hiebeler.
• 2012 Publication of the dissertation “The Contemporary Use of the Term Idea, the Linguistic Design of Ideas and their Semantic Optimization Potential” Viadrina 2012.
• 2007 Actefact. One-time magazine of the Hyperwerk Institute of the FHNW Basel. Supplement of DE:BUG, newspaper for electronic aspects of life.
• 2007 “Ökonomie frißt Seele auf” in: Medienheimat - Die Zukunft von Medien und Marken. Verlag Schmidt (Hermann), Mainz 2007. On the occasion of the 60th birthday of SPIEGEL.
• 2006 “MORE RESPONSIBILITY: Corporate Social Responsibility in Publishing Houses” in: Print + More, magazine of the German Magazine Publishers.
• 2006 “Prerequisites and Success Factors of CR Communication” in: German Prize for Business Communication 2006, Yearbook.
• 2005 “CONES, nomadix and Augmented Reality ” in: De: Bug - Newspaper for Electronic Environments.
• 2004 “So laufen die Dinge - Bildung und die Freiheit der Handlung” in: who-is-who in berlin-brandenburg.media 6.0.
• 2003 “Der Sieg über die Unmündigkeit- Denken und Lernen im Informationszeitalter” in: who-is-who in berlin-brandenburg.media 5.0.
• 2001 “The designer as diva” contribution to the design book 72dpi, Die Gestalten Verlag.
• 2000 “Information strategy. Authentic content, credible communication. substantial dialogues” in: who-is-who in berlin-brandenburg.media 3.0.
• 1999 “Project: eCommerce” in: W&V, Werben und Verkaufen.

• 2024 Future of Entrepreneurship. From the Perspective of an Idea. Lecture and discussion at EIT Culture & Creativity – Funded by the European Union as part of the Design Week Eindhoven.
• 2024 ChatGPT: “I don't have my own ideas.” Lecture at the symposium of the DWG Deutsche Werbewissenschaftliche Gesellschaft in Berlin.
• 2023 Habit Hacking - Thinking against habit. Lecture at the Kreativgesellschaft Metropolregion Basel
• 2023 The Idea of Idea - The D'ARTAGNAN PRINCIPLE. Network meeting Datatrain GmbH on the topic “The networked neighborhood”
• 2023 The Future of Learning - Lecture at the event FEAT of Birds on Mars GmbH
• 2022 How do we stay innovative? Keynote speech and discussion at an innovation day of Birds on Mars GmbH and Bahn AG / AI Team
• 2022 We cannot think new and learn old - Lecture in the Learning_at_DB section of Deutsche Bahn AG
• 2021 The Idea of Transhumanism. Lecture at the conference “Post- and Transhumanism in an intertheological perspective” at the Ethics Network Christianity and Islam
• 2021 Learning against habit. Lecture at the education congress on the action program “Catching up after Corona” in the Arnsberg administrative district
• 2021 What is an idea? Interview in Tech und Trara by Moritz Stoll (https://techundtrara.podigee.io/82-was-sind-ideen-mit-prof-dr-sabine-fischer)
• 2020 Leading Digital Transformation. Lecture at the conference of headmasters of the Canton of Bern's upper secondary schools and higher vocational schools.
• 2019 Education requires lifelong learning. Lecture: Forum Co-determination of EVA Bildung & Beratung GmbH with Federal Minister Hubertus Heil.
• 2019 Supervisory board in times of disruptive challenges. Discussion with Supervisory Boards of Medium-Sized Companies in Germany. Event Supervisory Boards in Dialogue (ARiD).
• 2019 Habit Hacking... is thinking against habit. Lecture DB Academy | After-Work-Inspiration
• 2018 The Paradox of the New. Lecture at the University of Applied Sciences Berlin, Symposium Creativity + X = Innovation.
• 2018 IDEA DESIGN, The Idea of Idea. Lecture at the Dr. Otto Buchinger Clinic.
• 2018 Those who don't want to think will be thrown out. Lecture at the University of Applied Sciences Berlin, Innovation Workshop Schöneweide
• 2017 Lecture Macromedia University of Applied Sciences, Macromedia University Days 2017 “
• 2017 Innovation is thinking against habit. Lecture, discussion iART AG Basel. iART Session
• 2017 Diversity Management, Lecture, Discussant University of Applied Sciences and Arts Northwestern Switzerland: Lunch & Diversity
• 2017 Innovation is thinking against habit. Lecture Management Circle Strategy Conference Living & Home.
• 2017 The Idea of an Idea. Lecture Rotary Club Berlin.
• 2017 How to bring ideas to (business) life. Keynote Sallfort Privatbank Switzerland, Sallfort on the Alps, Madrisa Club.
• 2017 Habit is the devil of innovation. Keynote Adobe Customer Experience Forum. Digital Trends 2017
• 2017 On the paradox of the new: Can innovation be strategic? Keynote RICS-Focus 2017. Digital attack on established business models!
• 2016 Why the Neanderthal is in the museum: The courage to innovate. Lecture PEAK - The SME Summit. When the customer omnichannelt.
• 2015 The IDEA of IDEA. Lecture Humboldt University, Institute for Musicology and Media Studies.
• 2014 The IDEA of IDEA. Lecture in lecture series: The second machine age and changes in media II
• 2014 The IDEA of IDEA. Lecture Technische Universität Berlin, Dept. of Computer Engineering and Microelectronics, Robotics and Biology Laboratory.
• 2014 Data protection and digital civil rights. Panel discussion at Deutsche Bahn AG - Data Protection Advisory Board
• 2014 The IDEA of IDEA. Key-Note / Panelmoderation: Women in Innovation. rasia.com, 3rd International Innovation Forum & Festival 2014 Moskow, Russia.
• 2014 Habit Hacking – Die Macht der Gewohnheit. Lecture, Moderation at Focus on Fashion and Industry. A series of events organized by the bbw University of Applied Sciences Berlin.
• 2012 Condensation and Clarity in the Age of Ideas - IDEA DESIGN. Lecture at the Eberhard Karls University Tübingen, Seminar for General Rhetoric: Symposium Rhetoric of Evidence.
• 2011 - today IDEA DESIGN and HABIT HACKING. Moderation of expert lectures, training and discussions in creative agencies, associations and working groups.
• 2009 The d`Artagnan principle or An idea is no solution. Lecture and presentation at the Institute For Music And Media, Robert Schumann University of Applied Sciences
• 2009 The d`Artagnan principle or An idea is no solution. Presentation at the IHK Potsdam. “Opportunities and potentials: from e-mail to e-business”.
• 2009 Moderation Telefónica o2 Germany. Closing event of the online dialog round www. diskutiere.de.
• 2008 Strategies and Values in the Global Marketplace. Lecture at the IMB Management Forum 2007.
• 2008 Introduction to Strategies and Planning of Successful Websites. Lecture at the IHK Potsdam 2006, series of events: Find customers, retain customers.
• 2009 The Human Factor: Networking. Lecture at the University of Applied Sciences and Arts Northwestern Switzerland, conference on the topic: Working in a learning environment.
• 2007 Web 0.5 - The Discovery of the Hyperlink. Lecture and discussant at the German Federation of Journalists. Conference: Fast Food or Whole Food? Perspectives in online journalism.
• 2006 'The future of Berlin'. Moderation at the Konrad Adenauer Foundation, panel discussion with Minister of the Interior Wolfgang Schäuble.
• 2006 Discussant Siemens AG - Scenarios for the Siemens Web. Second Season. Future scenarios of information offerings and information reception.
• 2006 Online Shopping – Effects. Moderator and speaker at the Inforadio, Brandenburg State Initiative BIS 2006 and Berlin State Initiative Project Future. 28th Future Discussion.
• 2005 Future of New Media. Speaker at Interface e.V. Berlin / The Multimedia Association in Berlin.
• 2004 Life Fusion and Intelligent Design. Discussant at the German Multimedia Congress, Stuttgart.
• 2004 Corporate Communication: Needs and Values. Discussant at the KommunikationsNetz Gesundheit Berlin of InterActive Systems GmbH
• 2002 Three Clicks to the Goal - User-Friendliness on the Internet. Lecture at the IHK Potsdam / eCOMM - Praxis 2002.
• 2002 Web meets IT – Market Definition. Lecture, Discussant at media.net berlinbrandenburg e. V.
• 2002 How is the market divided between web and IT service providers? Lecture at media.net berlinbrandenburg e. V.
• 2001 Shaping convergence: new tasks for design. Discussant at the Fachkongress für digitale Medien. Together with Partner für Berlin at the Kunstmesse Zürich/Switzerland Mecon,
• 2001 Customer Relationship Management. Lecture, presentation at KOMM, trade fair and congress for new media.
• 2001 User-generated content: sales potential or community building. Presentation at Internet World.
• 2001 Ideal customers: how to identify, attract and retain them? Discussant at media.net berlinbrandenburg e. V.
• 2001 Chair at the Institute of Contemporary Art (ICA) in London. Young Creative Industries together with partners for Berlin.
• 2001 Creativity in Art and Design. Lecture at the German Multimedia Congress, Stuttgart. Lecture “Content Syndication – Broking and Trade”.
• 2000 Trendwen.de - Germany on the move. Lecture, moderation of the Willy-Brandt-Haus talks.
• 2000 Online Formats. Presentation at the German Multimedia Congress, Stuttgart.
• 2000 New media professions. Lecture at CIMdata for the Berlin-Brandenburg State Employment Office. Information day on new media professions.
• 2000 What happened to the community discussion? Lecture, discussion at KOMM, a trade fair and congress for new media.
• 2000 Orientation and Security in the Information Overload. Lecture at BerlinBeta, trade fair/conference.
• 2000 Independent Publishing - The Forgotten Market. Lecture at Nonplus [forum].