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Specialisation Business Innovation

Generating business in global markets


The area of specialisation lets you choose a focus within your studies. Register for the Bachelor in Business Administration (International Management) or the Bachelor in Betriebsökonomie.

In order to start up your own company in an international environment, you need a willingness to take risks, a doer mentality, curiosity, creativity - and the ability to reach out to other business cultures. As an entrepreneur, you will have career opportunities within your own company, or as a valuable employee in small, medium-sized or large company in a globalised world.

You are passionate about...

  • self-employment in an international environment
  • innovative international business models
  • joined-up thinking

Career Opportunities

The Business Innovation specialisation will open up the following career roles to you:

  • Founder of start-ups in an international environment
  • Manager in various industries
  • Management consultant
  • Recruitment consultant
  • Fundraiser

The ideas competition

Specialisation in Business Innovation

During your studies, you will have the opportunity to take part in start-up competitions such as the Startup Challenge.

Specialisation in Business Innovation

You want to make a difference, develop your own ideas and have a wide range of interests. In addition, you like to move ahead with your ideas in an international environment. Entrepreneurs systematically search for innovative business ideas, global markets and internationally connected business models for their own company as well as for their employer. They analyse where they can successfully address a gap in the market and implement their plans in a future-oriented and innovative way.


The learning content is based on current issues. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:

  • Forms of entrepreneurship
  • Intrapreneurs
  • 7 Element model and Canvas model
  • Models and instruments for entrepreneurial success
  • Analysis of business models
  • Presenting business ideas
  • Evaluating potential for success
  • Preparation of a professional business plan

Module description

ECTS Points: 20
Teaching Language: English

-BSc in Business Administration (International Management) - Area of specialisation Business Innovation
-BSc in Betriebsökonomie - Vertiefungsrichtung Business Innovation

Info Events Degree Programmes

Find out more at one of our information events or at a trial day. We will be pleased to inform you about the courses offered by the School of Business and explain the structure and content of the programmes.

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