Applied psychology shapes our understanding of human behaviour and opens up new ways to effectively shape society, the economy and the world of work. With its wide range of degree and continuing education programmes, the FHNW imparts scientifically sound and practical skills. This provides you with the ideal preparation for a wide variety of roles in companies, institutions and public administration. The modular programmes allow for individual specialisations, whether for career entry, specialisation or the next step in your career. Discover how you can use psychological expertise to foster innovation, support healthy working practices and successfully guide teams and organisations. Become part of a dynamic community and play a responsible role in shaping the future of work and society.
Subtopics
Consumer behaviour
How are purchasing decisions made? Psychological insights explain how consumers evaluate products, perceive brands and make decisions. This knowledge helps companies to position their offerings optimally and deploy marketing measures in a targeted manner. You will develop the skills to tailor communication and sales strategies to the needs of your target groups.
Degree programmesContinuing educationHealth promotion and prevention
Promoting health in the workplace and implementing preventive measures are becoming increasingly important. Through training and continuing education at the FHNW, you will learn how to develop workplace health programs, identify stressors, and strengthen resources. The goal is to ensure both productivity and well-being in the long term.
Degree programmes/en/continuing-education/offerings/programmes?topics=health-promotion-and-preventionHR and personnel management
Modern HR management is based on sound psychological principles. At the FHNW, you will acquire practical knowledge of recruitment, staff development and aptitude assessment. You will learn how to successfully apply tools for talent management, employee motivation and leader-ship. Psychology supports you in designing sustainable HR processes and unlocking potential.
Degree programmesContinuing educationSecurity and risk
Psychology is central when it comes to improving safety and managing risks. You will learn to identify factors influencing behaviour in hazardous situations and to develop targeted measures. The content ranges from risk perception and a culture of learning from mistakes to strengthening psychological safety – valuable for occupational safety, emergency management or innovation projects, amongst other things.
Degree programmesContinuing educationUser centered design and UX
Designing positive user experiences is at the heart of modern product development. Psycholog-ical knowledge is key to understanding user needs and optimally tailoring digital solutions to us-ers. Learn to combine methods from psychology and user-centred design to develop products that inspire.
Degree programmesContinuing educationWork and organisational structure
How can workplaces be optimally designed to promote motivation, efficiency and health within the organisation? At the FHNW, you will learn to analyse work processes in a structured manner and develop them in a targeted way. This includes topics such as change management, digital transformation and agile working methods. With a sound understanding of psychology, you will lay the foundations for sustainable business success and an attractive working environment.
Degree programmesContinuing educationFurther topics
Business administration and finance
Leadership and management
