In today’s digital business world, professional marketing and communication skills are essential. The FHNW’s programmes combine innovation, practical relevance and academic rigour in its undergraduate and postgraduate courses for students and professionals. Whether you wish to identify digital trends, manage your brands holistically or develop your communication skills: The FHNW provides targeted training to meet the diverse requirements of businesses, non-profit organisations and public institutions. Those who study or undertake further training at the FHNW benefit from modern learning methods, renowned experts and a diverse range of programmes that are optimally tailored to current and future market needs. This allows you to lay a solid foundation for your career in marketing and communication.
Subtopics
Corporate communications
Integrated and ethically sound corporate communication is the key to long-term reputation and sustainable business success. The FHNW equips you to strategically master communication challenges – from internal communication to external reputation management, branding and the development of compelling communication campaigns. The programme is complemented by an in-depth exploration of digital communication channels and platforms.
Degree programmesContinuing educationDigital marketing
Digital marketing is the driving force behind successful customer engagement. The FHNW pro-vides expertise in the areas of search engine optimisation, performance marketing, social media and artificial intelligence. In our diverse programmes, you will learn practical tools and strategies for digital transformation and specifically enhance your competitiveness.
Degree programmesContinuing educationKey accounting, sales and B2B
B2B marketing requires analytical and communication skills as well as expertise in multichannel management. The FHNW provides practical approaches for efficiently managing complex sales processes and developing value-based business relationships both digitally and in person.
Degree programmesContinuing educationPresentation and communication skills
A professional demeanour and the ability to convey messages effectively are more crucial today than ever before. You will strengthen your communication skills through practical training in presentation, conversation techniques and personal presentation, enabling you to confidently impress customers, partners, and managers.
Degree programmesContinuing educationSocial media, content creation, writing skills
Those who master modern communication management create compelling content for diverse target audiences. The FHNW demonstrates how storytelling, content strategy and digital trends lead to successful campaigns. Through up-to-date professional development courses on social media management and content creation, you will learn how to increase your reach and engage your community.
Degree programmesContinuing educationVisual communication and graphic design
Brand presence and visual identity are key to success. At the FHNW, you will learn how profes-sional, cross-media design solutions are created – from graphic design to visual brand manage-ment. Creativity and strategic thinking result in compelling communication tools that capture at-tention and build trust.
Degree programmesContinuing educationFurther topics
Business administration and finance
Law and administration
