Ausbildung
Dozentin für Wirtschaftspsychologie Bachelor of Science in Angewandter Psychologie

Weiterbildung
Studiengangleiterin MAS Business Psychology

• Konsumentscheidungen und Konsumverhalten
• Behavioral Economics

Anne Herrmann studierte Wirtschaftspsychologie an der Fachhochschule Nordostniedersachen in Lüneburg (2001–2007). Während des Studiums arbeitete sie als Research Assistant bei der SHL Group in London (Grossbritannien; 2004–2005). Nach Ihrem Studium war sie zunächst als Research & Development Consultant, später als Senior Research & Development Consultant bei OPP Ltd. in Oxford (Grossbritannien) tätig (2007–2010). Danach war sie wissenschaftliche Mitarbeiterin in der Abteilung Psychologische Entscheidungsforschung und Methoden an der Leuphana Universität Lüneburg (2010–2012) und später in der Forschungsabteilung der Kalaidos Fachhochschule Schweiz (2013–2014). In dieser Zeit war sie ausserdem als freiberufliche Trainerin und Dozentin aktiv. Im Dezember 2013 schloss sie ihre Dissertation zum Thema "Individual difference measures for work and career: Utilizing the advantages offered by latent variable methods to address measurement and construct validity issues" mit dem Ergebnis "Summa cum laude" ab. Seit 2014 ist sie Dozentin an der Hochschule für Angewandte Psychologie der FHNW. Im September 2017 wurde sie zur Professorin ernannt. Im November 2017 übernahm sie die Leitung des Instituts für Marktangebote und Konsumentscheidungen. 

Google Scholar
LinkedIn

Liste der Publikationen von Anne Herrmann im Institutionellen Repositorium (IRF) der FHNW.

Beiträge in Fachzeitschriften

Hirschi, A., Herrmann, A., & Keller, A. C. (2015). Career adaptivity, adaptability, and adapting: A conceptual and empirical investigation. Journal of Vocational Behavior, 87, 1-10. doi:10.1016/j.jvb.2014.11.008

Zhang, C., Herrmann, A., Hirschi, A., Wei, J., & Zhang, J. (in press). Assessing Calling in Chinese College Students: Development of a Measure and Its Relationship to Hope. Journal of Career Assessment.

Hirschi, A., Freund, P. A., & Herrmann, A. (2014). The Career Engagement Scale: Development and Validation of a Measure of Proactive Career Behaviors. Journal of Career Assessment, 22(4), 575-594. doi: 10.1177/1069072713514813

Herrmann, A. & Pfister, H.-R. (2013). Simple measures and complex structures: Is it worth employing a more complex model of personality in Big Five inventories? Journal of Research in Personality, 47(5), 599-608. doi: 10.1016/j.jrp.2013.05.004

Hirschi, A. & Herrmann, A. (2013). Calling and career preparation: Investigating developmental patterns and temporal precedence. Journal of Vocational Behavior, 83 (1), 51-60. doi: 10.1016/j.jvb.2013.02.008

Hirschi, A. & Herrmann, A. (2013). Difficulties in career decision-making among Swiss adolescents: Assessment with the German My Vocational Situation Scale. Swiss Journal of Psychology, 72 (1), 43-52. doi: 10.1024/1421-0185/a000097

Hirschi, A. & Herrmann, A. (2012). Vocational identity achievement as a mediator of presence of calling and life satisfaction. Journal of Career Assessment, 20 (3), 309-321. doi: 10.1177/1069072711436158

Hirschi, A. & Herrmann, A. (2012). Beruf aus Berufung? – Ein Überblick über die Forschung. Wirtschaftspsychologie aktuell, 19 (3), 40-43.

Referate und Kongressbeiträge

Herrmann, A. (2013). The Not-So-Simple Structure of Personality: What is the Impact on Selection Rates?. Paper presented at the 16th Conference of the European Association of Work and Organisational Psychology (EAWOP), Münster, 24. Mai.

Herrmann, A. (2012). Replicating personality structure with confirmatory factor analysis using the German 16PF Questionnaire. Paper presented at the 8th Conference of International Test Commission (ITC), Amsterdam, NL, 05. Juli.

Herrmann, A. (2011). Untersuchung der Faktorenstruktur eines Persönlichkeitsinventars mittels konfirmatorischer Faktorenanalyse. Paper presented at 11. Arbeitstagung der Fachgruppe Differentielle Psychologie, Persönlichkeitspsychologie und Psychologische Diagnostik (DPPD), Saarbrücken, D, 27. September.

Herrmann, A. (2011). How to use the insights gained from DIF analysis of a personality questionnaire. Paper presented at the 15th Conference of the European Association of Work and Organisational Psychology (EAWOP), Maastricht, NL, 27. Mai.

Herrmann, A., Bailey, R., Leslie, J., & Gentry, W. (2009). Leadership Derailment and the Role of Personality. Paper presented at the 14th Conference of the European Association of Work and Organisational Psychology (EAWOP), Santiago de Compostela, ES, 16. Mai.

Herrmann, A. (2009). How much detail do you need? – Predicting leadership skills using broad versus narrow measures of personality. Paper presented at the 14th Conference of the European Association of Work and Organisational Psychology (EAWOP), Santiago de Compostela, ES, 15. Mai.

Herrmann, A. (2009). How to achieve high-quality adaptations of personality questionnaires – The first steps towards cross-cultural application. Paper presented at the 14th Conference of the European Association of Work and Organisational Psychology (EAWOP), Santiago de Compostela, ES, 14. Mai.

Herrmann, A., & Bailey, R. (2009). Occam's razor and the use of personality to predict leadership success: Does keeping it simple have an impact on predictive power and utility?. Paper presented at the Annual Conference of the British Psychological Society (BPS) Division of Occupational Psychology, Blackpool, GB, 15. Januar.

Herrmann, A., & Bailey, R. (2008). Flexible yet consistent: The best of both worlds in computer-generated interpretations. Poster presented at the 6th Conference of the International Test Commission (ITC), Liverpool, GB, 15. Juli.

Herrmann, A., Inceoglu, I., & Bartram, D. (2007). How not to get lost in translation: The adaptation of the OPQ32n from UK English into German. Paper presented at the Annual Conference of the British Psychological Society (BPS) Division of Occupational Psychology, Bristol, GB, 10. Januar.

Herrmann, A., Inceoglu, I., & Bartram, D. (2007). How not to get lost in translation: The adaptation of the OPQ32n from UK English into German. Poster presented at the 13th Conference of the European Association of Work and Organisational Psychology (EAWOP), Stockholm, Sweden, 10. Mai.

Herrmann, A., & Bartram, D. (2005). CBI or Personality Questionnaire – Which is a better Predictor for Job Performance Ratings?. Paper presented at the 12th Conference of the European Association of Work and Organisational Psychology (EAWOP), Istanbul, Turkey, 15. Mai.

Baron, H., Bartram, D., Brown, A., & Herrmann, A. (2005). Construct Validity of Non-FFM Personality Measures. Paper presented at the 12th Conference of the European Association of Work and Organisational Psychology (EAWOP), Istanbul, Turkey, 15. Mai.

Sonstiges

Herrmann, A. (2013). Individual difference measures for work and career: Utilizing the advantages offered by latent variable methods to address measurement and construct validity issues. Unpublished PhD Thesis. Leuphana University of Lueneburg. (Supervisor: H.-R. Pfister).

Herrmann, A. (2009). Using broad or narrow personality measures to predict leadership success: does keeping it simple have an impact on predictive power and utility? OPP White Paper. Oxford: OPP Ltd.

Herrmann, A. & Sari, C. (2008). Sift-out, select-in. The benefits and best practice of online ability testing as part of your selection process. OPP White Paper. Oxford: OPP Ltd.

Herrmann, A. (2007). How not to get lost in translation: The adaptation of the English OPQ32n into German – An applied comparison between ordinal logistic regression and an analysis under the Generalized Partial Credit Model on detecting Differential Item Functioning. Unpublished Diploma Thesis. University of Applied Science Lueneburg. (Supervisors: H.-R. Pfister & Dave Bartram).