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Digital Business Models

Module groupBusiness Information Technology
ECTS5
CurriculumFT: 5. Semester, PT: 6. Semester
LanguageEnglish
Content

Conceptual and methodological foundations of digital business models

  • Structures for describing complex business models
  • Digital transformation and business model innovation
  • Impact patterns of digitalisation as a starting point for innovations in business models

Business model types, innovations, and individual manifestations

  • Digital business models in the distribution of physical products and services (e.g., travel, ticketing, streaming)
  • Business model innovation in the phases of the customer relationship
  • Digital platform business models
  • Business models tailored to mobile