Specialisation Business Analytics

The Specialisation Business Analytics is aimed at students with great analytical flair. They are interested in examining large amounts of data and recognising patterns with the help of artificial intelligence, for example in the processing of customer and market segments and evaluating social media data.

Module Overview Full-Time & Part-Time (PDF)

You are passionate about…

• big data analysis and pattern recognition, for example in the social media environment
• trends such as artificial intelligence and machine learning
• finding solutions for complex questions from different company departments

Career Opportunities

The specialisation Business Analytics will open up the following career areas to you:

• Data Analyst
• Data Scientist
• Digital Marketing Manager
• Business Development Manager

Content

The learning content is oriented towards current issues. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:

• Artificial Intelligence / Machine Learning
• Big Data
• Python / R
• Social Media Analytics