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Specialisation Business Analytics

Using Big Data and Artificial Intelligence to drive businesses to success

The Specialisation Business Analytics is aimed at students with great analytical flair. They are interested in examining large amounts of data and recognising patterns with the help of artificial intelligence, for example in the processing of customer and market segments and evaluating social media data.

Module Overview Full-Time & Part-Time (PDF)

You are passionate about…

  • big data analysis and pattern recognition, for example in the social media environment
  • trends such as artificial intelligence and machine learning
  • finding solutions for complex questions from different company departments

Career Opportunities

The specialisation Business Analytics will open up the following career areas to you:

  • Data Analyst
  • Data Scientist
  • Digital Marketing Manager
  • Business Development Manager


The learning content is oriented towards current issues. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:

  • Big Data
  • Python
  • Application of mathematical methods
  • Artificial Intelligence / Machine Learning

Information Events

Jan 25, 2021, Online

Webinar Business Information Technology

Bachelor Business Information Technology, Bachelor Wirtschaftsinformatik

to Webinar Business Information Technology
Feb 03, 2021, Online

Webinar Betriebsökonomie

Bachelor in Betriebsökonomie

to Webinar Betriebsökonomie
Feb 25, 2021, Olten

Info Event Business

All Bachelor Programmes FHNW School of Business

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Social Media der Hochschule für Wirtschaft FHNW

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