Specialisation Business Analytics
Use Big Data and Artificial Intelligence to drive businesses to success
The Specialisation Business Analytics is aimed at students with great analytical flair. They are interested in examining large amounts of data and recognising patterns with the help of artificial intelligence, for example in the processing of customer and market segments and evaluating social media data.
You are passionate about…
- big data analysis and pattern recognition, for example in the social media environment
- trends such as artificial intelligence and machine learning
- finding solutions for complex questions from different company departments
Career Opportunities
The specialisation Business Analytics will open up the following career areas to you:
- Data Analyst
- Data Scientist
- Digital Marketing Manager
- Business Development Manager
Content
The learning content is oriented towards current issues. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:
- Artificial Intelligence / Machine Learning
- Big Data
- Python / R
- Social Media Analytics
ECTS Points: 20 Module Overview: Degree: |
Info Events Degree Programmes
Find out more at one of our information events or at a trial day. We will be pleased to inform you about the courses offered by the School of Business and explain the structure and content of the programmes.
All Info EventsContact
- Prof. Dr. Michael Pülz
- Telephone
- +41 61 279 18 42 (direct)
- bWljaGFlbC5wdWVsekBmaG53LmNo
- FHNW University of Applied Sciences and Arts Northwestern Switzerland
School of Business
Peter Merian-Strasse 86
CH – 4052 Basel
- Prof. Andreas Reber
- Telephone
- +41 62 957 23 85 (direct)
- YW5kcmVhcy5yZWJlckBmaG53LmNo
- FHNW University of Applied Sciences and Arts Northwestern Switzerland
School of Business
Riggenbachstrasse 16
4600 Olten - room OVR B 223