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Specialisation Business Analytics

Use Big Data and Artificial Intelligence to drive businesses to success


The area of specialisation lets you choose a focus within your studies. Register for the Bachelor in Business Information Technology or the Bachelor in Wirtschaftsinformatik.

The Specialisation Business Analytics is aimed at students with great analytical flair. They are interested in examining large amounts of data and recognising patterns with the help of artificial intelligence, for example in the processing of customer and market segments and evaluating social media data.

You are passionate about…

  • big data analysis and pattern recognition, for example in the social media environment
  • trends such as artificial intelligence and machine learning
  • finding solutions for complex questions from different company departments

Career Opportunities

The specialisation Business Analytics will open up the following career areas to you:

  • Data Analyst
  • Data Scientist
  • Digital Marketing Manager
  • Business Development Manager


The learning content is oriented towards current issues. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:

  • Artificial Intelligence / Machine Learning
  • Big Data
  • Python / R
  • Social Media Analytics

Module description

ECTS Points: 20

Module Overview:
Module Overview Full-Time & Part-Time (PDF)

-BSc in Business Information Technology - Area of specialisation Business Analytics
-BSc in Wirtschaftsinformatik - Vertiefungsrichtung Business Analytics

Info Events Degree Programmes

Find out more at one of our information events or at a trial day. We will be pleased to inform you about the courses offered by the School of Business and explain the structure and content of the programmes.

All Info Events

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