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19.1.2021 | School of Business

Virtual Residential Week Thailand

The Residential Weeks, where students take deep dives into the business ecosystems of various countries, make up 30% of course content of the Swiss-Asian MBA programme. From 9 to 11 January 2021, a Virtual Residential Week focused on Thailand.

At the recent Virtual Residential Week conducted in Thailand, participants from the FHNW Swiss-Asian MBA programme were exposed to the different ways in which Thai conglomerates have transformed themselves through digitalisation. Asst. Prof. Dr. Kavin Asavanant, Ph.D., Assistant Dean of Technology and Innovation at the Chulalongkorn Business School, Bangkok, also addressed the "ultimate weapons" the Thai government aims to deploy in order to catapult the country's growth in the next 30 years.

Senathip Sripaipan, Chief Wholesale Banking Officer at TMB Bank, in his Fireside Chat on Digital Transformation in the Banking Industry in Thailand, shared his experiences in multidimensional customer insights and business operation knowledge across different industries during his long consulting career, including advice on strategy, investment, M&A and business process improvements.


Dr. Oliver Gottschall, Head of Strategy, Digital & Innovation at the Minor Food Group Public Co. Ltd., Bangkok, shared how The Coffee Club Thailand under Minor Food Group has expanded its customer base to local consumers amidst a pandemic that forced them to revisit their business strategy.

The final session presented participants with digital insight into the reasons why startups fail, and what are successful cases, particularly in Thailand. Chroong Kanjchanapoomi, MBA, C-Level Executive and Lecturer at the Asian Institute of Technology, Bangkok, tackled this topic with the 20 plus MBA participants.

Prof. Dr. Rolf-Dieter Reineke, Head of MBA Programmes at FHNW, concluded the week's session: "It was my pleasure to moderate these interesting sessions that led to lively discussions with our students. They understand the importance of migrating businesses in Thailand into digitised, innovative and entrepreneurial entities to thrive."

Further information

Website Swiss-Asian MBA