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Modul group
Curriculum FT: 3rd semester, PT: 4th semester
Language English
Content Managers must be able to engage in demanding discussions about market-oriented corporate and business strategies in their day-to-day work. The Marketing module provides students with a solid foundation and will cover traditional approaches to marketing such as strategic marketing, consumer behavior, segmentation, targeting and positioning as well as the marketing mix. At the same time the module will expose students to the issues arising within practice, which brings into question some of the fundamental principles of the subject. The module will also convey the importance of marketing and provide basic skills enabling students to analyse and consider marketing problems and opportunities and will develop an understanding of how digitization affects all areas of marketing.