Specialisation Entrepreneurship
Act entrepreneurially – take advantage of market opportunities
The area of specialisation lets you choose a focus within your studies. Register for the Bachelor in Business Administration (International Management) or the Bachelor in Betriebsökonomie.
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In order to start up your own company in an international environment, you need a willingness to take risks, a doer mentality, curiosity, creativity - and solid knowledge of efficient business processes. As an entrepreneur, you will have career opportunities within your own company, or as a valuable employee in small, medium-sized or large company.
- self-employment
- innovative business models
- joined-up thinking
The Entrepreneurship specialisation will open up the following career roles to you:
- Founder of start-ups
- Manager in various industries
- Management consultant
- Recruitment consultant
- Fundraiser

You want to make a difference and develop your own ideas. You have a wide range of interests. Entrepreneurs systematically search for innovative business ideas, markets and business models for their own company and for their employer. They analyse where they can successfully address a gap in the market and implement their plans in a future-oriented and innovative way.
The learning content is based on current problems. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:
- Forms of entrepreneurship
- Intrapreneurs
- 7 Element model and Canvas model
- Models and instruments for entrepreneurial success
- Analysis of business models
- Presenting business ideas
- Evaluating potential for success
- Preparing a professional business plan
ECTS Points: 20 Degree: |

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