Specialisation Entrepreneurship
Act entrepreneurially – take advantage of market opportunities
In order to start up your own company in an international environment, you need a willingness to take risks, a doer mentality, curiosity, creativity - and solid knowledge of efficient business processes. As an entrepreneur, you will have career opportunities within your own company, or as a valuable employee in small, medium-sized or large company.
You are passionate about...
- self-employment
- innovative business models
- joined-up thinking
Career Opportunities
The Entrepreneurship specialisation will open up the following career roles to you:
- Founder of start-ups
- Manager in various industries
- Management consultant
- Recruitment consultant
- Fundraiser

The ideas competition
During your studies, you will have the opportunity to take part in start-up competitions such as the Startup Challenge.
Further informationYou want to make a difference and develop your own ideas. You have a wide range of interests. Entrepreneurs systematically search for innovative business ideas, markets and business models for their own company and for their employer. They analyse where they can successfully address a gap in the market and implement their plans in a future-oriented and innovative way.
Content
The learning content is based on current problems. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:
- Forms of entrepreneurship
- Intrapreneurs
- 7 Element model and Canvas model
- Models and instruments for entrepreneurial success
- Analysis of business models
- Presenting business ideas
- Evaluating potential for success
- Preparing a professional business plan
Degree Programmes
You can take this course in German in the following degree programmes.
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Bachelor in Business Administration (International Management)
International Management is the art of realising what is happening, seeing where your company is heading, preparing for change and having the right teams in place.
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Bachelor in Betriebsökonomie (Business Administration)
International Management is the art of realising what is happening, seeing where your company is headed, preparing for change and having the right teams in place.