Prof. Thomas Helbling
Prof. Thomas Helbling
Activities at FHNW
- Head of the Office for Technology Transfer FITT
- Lecturer in Marketing
Teaching
- Coordination of the Profile Product Management at Bachelor in Engineering and Management
- Product marketing strategy
- Product development
- Marketing philosophy
Consulting
- Value-based pricing in B2B
- Market potential and market attractiveness analysis
- Customer satisfaction and customer needs analyses
Profile
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