Alles, was ich beruflich tue, dreht sich um das Schlüsselwort: TRANSFORMATION. Das ist meine Überzeugung:

• Die Wirtschaft kann einen positiven ökologischen und sozialen Wandel ermöglichen und dennoch profitabel sein.
• Bildung sollte den Menschen transformieren.

Vor meiner Karriere an der FHNW arbeitete ich 15 Jahre in der Pharma- und Chemieindustrie als Finanzanalystin bei Schering Plough, als Marktanalystin/Marketingmanagerin bei Monsanto, als Lager- und Logistikanalystin bei Sigma Chemical und schliesslich als Marktanalystin für meine eigene Firma, Global Solutions.

Ausbildung:

• Bachelor of Business Administration – Finance Cleveland State University
• Bachelor of Arts – German & German Literature Cleveland State University
• MBA – International Business St. Louis University
• Doctor of Philosophy – Entrepreneurship & Economic Development Aalborg University, DK
• PhD Mentor: Prof. Dr. Anne Lorentzen
• PhD Committee: Prof Dr. Frederike Welter (Jönköping University, Sweden), Prof. Dr. David Smallbone (Kingston University, London), Prof. Dr. Ole Busck (Aalborg University, DK)

Aktuelle Lehraufträge (Themen):

• Sustainable Marketing
• Converting sustainability value propositions into Content Marketing
• Product Management
• Values/Purpose-Oriented Marketing & Product Management
• Product Innovation through Jobs-to-be-Done

In diesen Lehrgängen:

• BSci International Marketing
• BSci Industrial Psychology
• CAS Product Management: Kunden- und wertorientiert
• Visiting Professor Vietnam National University - Hanoi
  

Beratung

• Sustainable Marketing
• Sustainable Product Development/Innovation
• Content Marketing for Sustainability Value Propositions
  

• Innosuisse (pending): Sustainable Business Academy in DACH Länder
• WISE BOOSTER/SNF (pending): Innovative Water Solutions for Switzerland
• MeteoSchweiz: Pollenmessung Innovationen
• VAUDE GmbH: Sustainable Marketing Canvas
• Coresystems/Aargauer Tech Fonds: App Innovation

• Fuduric, N. 2017, The Emperor’s New Clothes: Product Innovation Fads and How to Avoid Them, Product Management Festival
  
• Fuduric, N. 2017, Between a Rock and a Hard Place: The Product Manager’s Reality, Product Management Festival
• Product Management Night NZZ, 3. November 2017, Jobs-to-be-Done vs. Voice of Customer: Demystifying Product Innovation presentation
• Fuduric, N. 2016, Unbeschwert auf der Cloud, Unternehmer Zeitung
• Internationalizing a Swiss App: coresystems AG enters Asia Case Study, Fuduric, N. & Schultz, C. 2014: The Case Centre, Publication type: Research  › Case Study
• Die Geburtsstunde des Wow, Fuduric, N. Stimmt AG. CX Forum 9. Bern 06. November 2013, Publication type: Conference › Paper & Presentation
• Entrepreneurship in the Periphery: A resource perspective, Fuduric, N. November 2011: Routledge, Publication type: Research  › Book Chapter
• Necessity Entrepreneurship in the Post-Socialist Periphery: A resource perspective, Fuduric, N. 2009 Aalborg : Institut for Samfundsudvikling og Planlægning, Aalborg Universitet. 293 p., Publication type: Research › PhD dissertation
• The Potential for Developing Opportunity-Oriented Entrepreneurship in Croatia: An institutional perspective, Fuduric, N. 2009 RENT Abstracts Handbook: The Entrepreneurial Growth of the Firm. p. 104. Budapest, Hungary, Publication type : Research - peer review › Conference Paper
• Entrepreneurship in the Post-socialist Periphery: A resource perspective, Fuduric, N. 2008 RENT Abstracts Handbook . Raposo, M. & Leitao, J. (eds.). p. 120-121. Covilha, Portugal, Publication type: Research – peer review› Conference paper
• Another Paradox in the Periphery?: Innovations among non-novel entrepreneurs, Fuduric, N. 2008 Regions: The Dilemmas of Integration and Competition: RSA conference abstract volume . Hardy, S., Larsen, L. B. & Freeland, F. (eds.). Regional Studies Association, Publication type: Research › Conference paper
• Entrepreneurship in the Periphery: Geography and resources, ISBN 978-87-91830-19-8, ISSN 1397-3169 2008-8, Fuduric, N. 2008 Institut for Samfundsudvikling og Planlægning, Aalborg Universitet, (Skriftserien for Institut for Samfundsudvikling og Planlægning; 2008-8), Publication : Research › Working paper/preprint
• The Sources of Entrepreneurial Opportunities: Perspectives on individuals and institutions, ISBN 978-87-91830-18-1, ISSN 1397-3169 2008-7, Fuduric, N. 2008 Aalborg : Institut for Samfundsudvikling og Planlægning, Aalborg Universitet, 41 p.(Skriftserien for Institut for Samfundsudvikling og Planlægning; 2008-7), Publication : Research › Working paper/preprint
• Individuals and Opportunities: A resource-based and institutional view of entrepreneurship  ISBN No. 978-87-91830-17-4, Fuduric, N. 2008 Institut for Samfundsudvikling og Planlægning, Aalborg Universitet, 26 p.(Skriftserien for Institut for Samfundsudvikling og Planlægning), Publication type: Research › Working paper/preprint
• Entrepreneurship in the Periphery: Characteristics and trends, Fuduric, N. 2007 Conference Abstract Volume. European Network for Industrial Planning, Publication type: Research - peer review › Conference Paper
• Entrepreneurship and Regional Development, Fuduric, N. 2007 Conference Abstract Volume . Regional Studies Association, Publication type : Research › Conference Paper

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