Rediscovering creativity - basic principles of design
Creativity is one of the most important skills and leadership qualities in all professions today. It is not only reserved for creative professionals and can be learned. This workshop teaches creative skills. Your talents are rediscovered and (further) developed in a playful and experimental ways.
The aim of this one-week practice-based workshop is to encourage curiosity, creative talent, the ability to perceive, and to increase the power of fantasy and imagination. With new creative possibilities, you will learn to see the world with different eyes, make cross-connections and thus develop answers and concrete solutions for the digital working world and everyday life. The workshop is divided into three parts: Methods for finding ideas, methods for further developing ideas and projects and methods for working on problems. In addition to the classic basics of design, creativity techniques and the testing of design principles, you will learn a new independent approach to your creativity and reflect on your talents, intuition and cognitive design skills. In the workshop you will learn design tools such as association, alienation, arrangement, formal effect, composition etc.. You will turn the familiar upside down and open up new horizons in your perception and independent creation.
Ingeborg Schindler studied visual communication and illustration at the University of Applied Sciences in Mainz and the Académie Royale des Beaux-Arts in Brussels. Over the past 25 years, she has worked as an art director in the fields of branding, corporate and packaging design in international creative agencies in Florence, Brussels, Paris and Frankfurt. Today she lives and works as a freelance illustrator & CD in Zurich. She is a lecturer in illustration and gives creativity workshops. She specializes in editorial design, fashion, tourism, culinary and lifestyle for premium brands.
The continuing education programme of the Institute Arts and Design Education aims to broaden participants’ perspective of their own artistic work and shared creative endeavours with others. Participants will be introduced to creative educational strategies, and acquire the ability to make creative debates effective for social processes. Both the weeklong continuing education courses and the optional one-on-one coaching sessions integrate methods from the fields of education, the fine arts, arts education, performance and other participatory practices. The improvement of artistic, creative and communication skills can help pave the way for more equal opportunities. Social inclusion, as one of the main conditions of equal opportunities, requires good communication and cultural competences – and it is these competences that artistic and creative educational strategies can do an excellent job at cultivating. By strengthening artistic and creative competences, we not only increase the realms of possibility for design, but also for communication, social interactions, the strengthening of social structures, personal expression and the experience of self-efficacy.
intense one-week workshop, Monday to Friday, 9am-7pm
Developing your own creative skills and talents
Learning design principles
Learning efficient, fast and structured working methods for everyday and digital processes
Greater self-confidence and self-awareness through better handling of new tasks and processes
Tools for designing change processes and methods for generating ideas
People who want to learn, apply and integrate creativity into their working environments and everyday lives. People from business, administration and the start-up scene are just as welcome as people from social and educational fields of work. People who want to learn, apply and integrate creativity into their working environments and everyday lives. People from business, administration and the start-up scene are just as welcome as people from social and educational fields of work.
Entrance qualification for higher education.
Modules and workshops for a total of 10 ECTS enable registration for the final module with integrated certificate thesis. The graduates are individually supervised by Prof. Dorothée King and her team in 5 individual coaching sessions. Upon successful completion, participants receive the Certificate of Advanced Studies CAS HGK FHNW "Artistic Literacy".
Art and design, and imparting their contents open up new ways of perceiving and shaping the world. Learning in art and design is marked by an intense experience of self-agency and dealing with highly diverse contexts.
Hochschule für Gestaltung und Kunst Basel FHNW Institute Arts and Design Education (IADE) Freilager-Platz 1 Postfach CH-4002 Basel
Institute Arts and Design Education (IADE)
FHNW University of Applied Sciences and Arts Northwestern SwitzerlandBasel Academy of Art and Design,
Institute Arts and Design Education (IADE)
Building: A 1.18Oslo-Strasse 3CH - 4142 Münchenstein near Basel
