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Rediscovering creativity - basic principles of design

Creativity is one of the most important skills and leadership qualities in all professions today. It is not only reserved for creative professionals and can be learned. This workshop teaches creative skills. Your talents are rediscovered and (further) developed in a playful and experimental ways.

Key data

ECTS points
Next start
8 July 2024
5 days
Final application date
Mon, 10.6.2024
Teaching language
German / Englisch
CHF 900.– (view fees)
Study mode

The aim of this one-week practice-based workshop is to encourage curiosity, creative talent, the ability to perceive, and to increase the power of fantasy and imagination.
With new creative possibilities, you will learn to see the world with different eyes, make cross-connections and thus develop answers and concrete solutions for the digital working world and everyday life.
The workshop is divided into three parts: Methods for finding ideas, methods for further developing ideas and projects and methods for working on problems.
In addition to the classic basics of design, creativity techniques and the testing of design principles, you will learn a new independent approach to your creativity and reflect on your talents, intuition and cognitive design skills. In the workshop you will learn design tools such as association, alienation, arrangement, formal effect, composition etc.. You will turn the familiar upside down and open up new horizons in your perception and independent creation.

Institute Arts and Design Education (IADE)

Art and design, and imparting their contents open up new ways of perceiving and shaping the world. Learning in art and design is marked by an intense experience of self-agency and dealing with highly diverse contexts.

visit the Institute

Institute Arts and Design Education (IADE)

FHNW University of Applied Sciences and Arts Northwestern Switzerland Basel Academy of Art and Design, Institute Arts and Design Education (IADE) Building: A 1.18 Oslo-Strasse 3 CH - 4142 Münchenstein near Basel